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Direct mail remains a valuable marketing tool, and there are some compelling statistics that highlight its effectiveness. Here are a few key statistics that demonstrate the power of direct mail:

Cost Effectiveness:

Direct mail advertising postage savings allows for almost all of the work to be completed for you at the cost of a stamp.

High Response Rates:

According  to the Data & Marketing Association (DMA), direct mail has a response rate of 4.9% for households (existing customers) and 1% for prospect lists. This is significantly higher than email, which has an average response rate of around 0.1%.

Consumer Preference:

73% of consumers report that they prefer to receive direct mail over email for brand communications, according to a Campaign Monitor study.

Effective for Local Marketing:

For local businesses, 56% of consumers say they are more likely to open mail from local companies, which highlights the importance of  personalizing direct mail for geographic relevance (USPS).

Revenue Generation:

Businesses that use direct mail as part of a multichannel campaign see a 10% higher response rate and 25% higher revenue than those relying on just one channel (Omnisend).

Targeting Power:

Direct mail campaigns that are highly targeted can yield response rates up to 30% higher than untargeted ones (Experian).

Trust and Longevity:

41%  of people said they trust direct mail more than email, and 75%  of people are likely to keep direct mail for a few days or more (USPS).

Brand Recall:

Direct mail campaigns result in 70% higher brand recall than digital ads, making it effective for building long-term brand recognition (Direct Mail Association).

Multichannel Impact:

A study from Harvard Business Review shows that direct mail works even better when paired with digital marketing. People who received a combination of direct mail and digital ads had a 28% higher      conversion rate than those who only received digital ads.

Open  Rate:

Direct mail's open rate is typically higher than email; a report from SMI Direct Mail  says that 90% of direct mail gets opened, compared to just 20% for email.

These statistics show that direct mail continues to be an effective marketing tool, especially when used strategically and in combination with other marketing channels. Are you thinking of integrating direct mail into your business’s marketing efforts?